Life's an Itch Campaign Wins Top Award

Campaign recognised for Excellence in Communications of Survey or Market Research Data

The Life's an Itch campaign, a collaboration between the Psoriasis Association, Celgene and the British Dermatological Nursing Group (BDNG), has been recognised at the Communiqué Awards. The campaign beat off stiff competition to win the award for Excellence in Communications of Survey or Market Research Data.

The Communiqué Awards recognise and reward outstanding work in healthcare communications. To win a Communiqué Award means that programmes or initiatives, individuals and teams must together have truly made a difference – to patients, to stakeholders and influencers.

The Life's an Itch campaign aims to raise awareness of the impact of itch for people with psoriasis. At the start of the campaign, we surveyed visitors to our website and asked people with psoriasis to contribute words to describe their itch. These words were then provided to a group of artists who were commissioned to produce a series of artistic pieces, representing psoriasis itch.

In the second phase of the campaign, an Itch Discussion Tool was developed to help improve the conversation between people with psoriasis and their healthcare professionals.